British bookmaker Betfair has launched a blog to market, promote and generally support its online betting efforts.
According to the
blurb: "The purpose of this site is to equip the betting novice, or indeed addto the armoury of the established punter, the kind of information thatwill help him (or her) navigate a path to betting nirvana - that is abank account somewhere approaching the black."
But
Betting @ Betfair's contributors are "independent" punters, journalists and sportspeople, along with the company's in-house staff.
Adrian Murdoch, new media editor at Betfair, told NMA."We've found that if we go directly to thecustomer then they tend to trust us less than a high street bookmaker,so maybe the community angle will give a player more trust."