We've written previously on the potential for video sharing sites as CV platforms for job applicants. "A YouTube for resumes?", I called the post, half-jokingly.

Well hit "play" on this video, which suggests Google's video site is being used in exactly that way...




That's young Cardiff University student Grant Morgan with his pitch for the post of campus brand manager at StudentBeans.com, a vouchers and offers website for students.

Grant is not alone. Check the "studentbeans" tag on YouTube and you'll find several more piece-to-camera "gizzajob" pitches from students up and down the UK.

If any of this reminds you of an episode of The Apprentice, top marks. Such reality shows cast the job as aspirational, the workplace as cool, making a good fist of things as something worthy of pride. And contestants on said programmes do, of course, need to develop a good manner with the camera.

I envisage a generation of super-motivated job seekers, shown the way by the folk on national TV, not just switching on their webcam but editing together elaborate video CVs in their journey up the career ladder.