What has Dell -- and the corporate world, in general -- learned in a year about maintaining its brand image and customer service reputation in this era of consumer blogging? Sadly, very little. The Times of London published this weekend an interesting look at Dell Hell, a year after, while the other Times asks the question: why the hell is the boss still not blogging? Dell confusingly (to some) opened a retail store to re-connect with its customers. The view from elsewhere around the corporate world offers similarly little inspiration. As Jeff Jarvis (who has long since switched from a Dell to a Mac) is quoted in the London Times article as saying: “The first step for companies is not to write blogs but to read them. The conversation has already started and they need to listen."