Blogging4Business

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We've moved....and relaunched

by matthew - blogging4business on 02/01/2008 09:38   0 comments , 492 views
Tags: blogging4business, custom communication, social media, matthew yeomans, bernhard warner, social media influence, conversational marketing
It was time for a change, what with this blogging thing morphing into photos and videos and social networks and, well, all manner of conversational media.

So come join us over at Social Media Influence - a new blog and brand new conference on June 4, at the Cavendish Conference Centre, London.

The blog will continue the conversations and coverage we started here - namely the many ways social media is influencing and shaping company communication.

...
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Robert Andrews - Superstar

by matthew - blogging4business on 09/27/2007 14:23   0 comments , 1160 views
Tags: paid content, robert andrews
Regular readers have come to appreciate our Blogger in Chief, Robert Andrews' daily dispatches.

Well so did Paid Content!

As of this month, Rob is the editor of Paid Content UK.

Congrats to Robert.

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Why the Silence?

by matthew - blogging4business on 09/27/2007 14:17   0 comments , 1053 views
We've been getting a lot of messages recently asking: What happened to Blogging4Business.

You may have noticed that we haven't been posting regularly to this blog in the last month.

Never fear, we have not disappeared. Quite the contrary. Rather Bernhard and I have been taking a step back and planning the next stage of B4B.

So keep your RSS feed live and stay tuned. We'll be back very soon with some exciting news about this blog and the Blogging4Bu...
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Crackbook crackdown - half of employers ban Facebook

by robertandrews on 08/27/2007 08:18   0 comments , 1125 views
It had to happen sooner or later. Half of employers have banned the super-addictive Facebook social networking site at work, according to a new survey.

Security firm Sophos, which conducted a global poll of 600 employees, reports 43 of people were unable to access the site - let's call it "Crackbook" - due to blocks, with another seven percent saying they did have some, but only limited, access.

Facebook is compelling enough to be both of enormous...
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"How to Get 6,312 Subscribers to Your Business Blog in One Day"

by robertandrews on 08/27/2007 08:11   0 comments , 1286 views
It's mostly showing off - but Copyblogger's Brian Clark has compiled a list of steps he took in launching a new blog, Rapid E-Learning, that recently got 6,312 subscribers overnight.

It basically boils down to...

1. Provide value
2. Set up some nice cornerstone content (ie. regular series, well organised)
3. Provide an incentive (Rapid E-Learning gave away a free book download)
4. Send out an email to your existing email list with a nice link toward ...
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Betfair bets on a blog

by robertandrews on 08/27/2007 08:01   3 comments , 2003 views
Categories: Corporate Blogging
British bookmaker Betfair has launched a blog to market, promote and generally support its online betting efforts.

According to the blurb: "The purpose of this site is to equip the betting novice, or indeed addto the armoury of the established punter, the kind of information thatwill help him (or her) navigate a path to betting nirvana - that is abank account somewhere approaching the black."

But Betting @ Betfair's contributors are "independent" ...
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UK blogger objects to marketing requests

by robertandrews on 08/24/2007 12:39   3 comments , 2334 views
The marketers still aren't pleasing Tom Coates. A couple of years ago, the influential UK blogger (former BBC developer, currently at Yahoo) got miffed when a callous PR acting for Cillit Bang left dumb and out-of-context marketing comments all over a post about his relationship with his father.

Such approaches have kept coming by email, because Tom has now pledged to add a page to his blog stating...




The problem? Ever since PRBlogger.com named To...
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US Navy takes down female sailor's comic YouTube clip

by robertandrews on 08/22/2007 10:20   0 comments , 897 views
When sailors aboard the US aircraft carrier Ronald Reagan videoed themselves dancing, in a radiation suit, around the ship's nuclear power source to the tune of Shania Twayne's 'That Don't Impress Me Much', it just seemed like a bit of a laugh - the kind of thing you'd post to YouTube.

But Navy top brass didn't see the funny side. They ordered the removal of the clip, "Women of CVN76: That Don't Impress Me Much" from the video-sharing network. No...
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Few companies blog, but podcasters are happy

by robertandrews on 08/22/2007 10:12   0 comments , 865 views
Categories: Corporate Blogging
Only five percent of companies regularly use a blog, according to a new study released by WebTrends, maker of the most complicated, unfriendly online traffic metrics software I have ever used.

WebTrend's report, which polled 200 marketers, found some 78 percent of them never (ever) used blogs.

NickSharp, VP and general manager EMEA, WebTrends, said: “Blogging is muchmore than a “nice to have” in business today. Corporate blogs can be very effectiv...

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Sky News to recruit election bloggers

by robertandrews on 08/22/2007 09:59   0 comments , 944 views
City University, which has one of the top three or so UK journalism schools, has advertised a fascinating PhD scholarship in user-generated content and citizen journalism, in collaboration with Sky News.

Sky News wants to use the newcomer, who will be based in-house out in Middlesex, to recruit "citizen journalists" (a term that's from 2003 if ever there was!) who will cover the next UK general election.

Smart move, linking up with academia. Sky N...
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